How was the name eXfuze derived? The name originated from the process of creating Seven+. The "eX" represents the extracts that are taken from each botanical, ensuring that only the most nutrition-rich parts are used. "Fuze" designates the "fuzing" of all of the ingredients into a formula that is nutrition dense and second to none – hence the name eXfuze. Why did the founders create eXfuze? Founder Rick Cotton had a vision to create a billion dollar direct sales company as a vehicle to make a difference in the world. After spending almost 10 years serving others in foreign countries as a missionary the plan was to build a company that provides superior products that are competitively priced while offering people from all walks of life and economic backgrounds the ability to exercise their entrepreneurial spirit. The company would empower its distributors to be in a position to give back and to live a life of purpose starting with VivaKids. Co-founder Don Cotton joined his brothers vision and together they created eXfuze. “We have danced with them and sang their songs, we have laughed with them and cherished their smiles, we have held their hands and prayed with them, we have cradled them in our arms and cried with them. VivaKids wasn’t founded by eXfuze – eXfuze was founded because of VivaKids.” Rick Cotton, Founder & CEO What is the primary ingredient of Seven+? Unlike most nutritional drinks on the market today, Seven+ does not have a primary ingredient. In fact, we like to call it the world's "first multi-botanical." Seven+ is the synergistic fusion of some of the world's most incredible super foods. Together, they make eXfuze Seven+ unique, delicious and incredibly nutritious. What is Seven+? Seven+ is a proprietary blend of seven of the world's finest super foods and a host of other nutrition-rich ingredients (the Plus), creating one of the finest nutritional drinks on the market today. We combine extracts from the following botanicals – Gac, Acai, Goji, Noni, Fucoidan, Mangosteen and Seabuckthorn – along with Pomegranate, Wild Blueberries, Aloe Vera and Concord Grapes. The result is a great tasting, nutrition-rich, economical product that is truly unmatched. What are extracts and why do they matter? The purpose of creating extracts is to harvest the most desirable and nutrient-rich parts of the botanical, thus removing parts that are not needed. With the large number of ingredients that make up Seven+, it is critical that only the best components of each botanical be used. This multi-step process ensures the quality and effectiveness of our product.